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Twitter Handle: @ChrisRob729
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I have posted about Pinterest content strategy a few times in the past, but wanted to take a moment to discuss the actual infrastructure required to launch it in the first place. I did this recently and thought it would be a good idea to share my process with others.
1. The first thing you are going to want to do is set up a “dummy” email account to use when setting up the actual Pinterest page. If you are creating the page for someone other than yourself to use, this will give you a little more control over the Pinterest account in case the password needs to be changed or if a new employee takes over the project.
2. When the time comes to create the actual Pinterest account(s), remember to set up a business page and NOT a regular, personal page. I made this mistake and had to go back and convert 16 accounts from personal pages to business pages. You can create business pages via the Pinterest for Business section of their website (http://business.pinterest.com). Creating a business page gives you more tools to engage with the Pinterest community and recruit more followers at a faster pace.
3. Now it is time to set up the basics of your profile. Resize and optimize whatever profile picture you’d like to use so it fits into a 160x160 pixel thumbnail. You have a total of 100 characters to use when naming your company or business and 200 characters to describe it. You can then add your website information, business location, and link the account to both Facebook and Twitter.
4. At this point, I suggest pre-making some boards and filling them with a few pins so that your page doesn’t look empty when people first start to view it. Make sure the boards are relevant to your brand and whatever goal you are trying to accomplish. I also suggest following other relevant boards on Pinterest that will help provide you with future content to share on your own page.
5. Now it is time to start advertising your presence on Pinterest and sharing some awesome content!